Having a website for your business is important for several reasons. It provides your customers with valuable information about your company, products, and services. It makes it easier for potential customers to find you. It gives you a presence and helps establish your company identity. But your website must be more than just a stopping-point for potential clients. Ideally, your site serves an added goal within your business plan since it ought to be set up to facilitate business growth. Here are some tips for how you can create a website that will help grow your company.

Attract search traffic.

Let’s say you’ve already put in the effort and created a site that’s attractive, accurate, and easy to use. This unfortunately won’t help your business much if no one is finding it. There are various ways you can optimize your site to bring in more traffic, and some of these ways are pretty easy, even if you’re not a tech genius or an SEO master. Do some keyword research to see which words you need to be using in your content. But don’t just spatter your content with relevant keywords: make it unique and memorable. Include links to reputable sites in your content, but don’t link to competitors. And keep on creating new content and updating your site.

Have a diversified marketing strategy.

You can attract customers to your site in a variety of ways, using marketing methods ranging from email and social media to web marketing techniques such as pay-per-click, content marketing, and Google Adwords. It might be helpful for you to work with a marketing expert as well as a web designer so you can optimize your site for marketing as well as experience.

Create a great customer experience.

When a customer visits your site, they should have a great first impression, from details such as graphics and design, so try out the tools, like mockups and templates, at Pixroad, that can help you put together a great site with top-notch design. Make it easy for customers to give feedback, too, and share reviews so that visitors to your site have social proof of your integrity and value. Additionally, consider using your site for sales, to make it even easier for customers to do business with you. You will need to have a good point of sale system as well as a third-party API (application programming interface) that can deal with bank account authentication, for added customer security.

Keep your site mobile-friendly.

Considering how many potential customers rely heavily on smartphones for most of their online activity, your website needs to be easy to access for mobile phone users. This means your brand identity should be recognizable on a mobile device, but also that your site should be easy to use, with no missing elements, so it is not confusing to your customers.

Analyze your data.

Using the analytics tools to track and monitor site traffic is important because this helps you identify who your customers are, how they are finding your site, and how much time they spend there. Your analytics should also help you figure out which areas of your site visitors are spending more time on, so you can zero in on those areas and determine what’s working.

Integrate your different systems.

On your end, it will be far easier to oversee and manage your different activities and processes, both within the business and in customer relationships, if you have integrated your ERP (enterprise resource planning) system with your CRM (customer relationship management) system. This will make it easier for you to have an accurate view of your company’s actual processes, including customer engagement.

If you think about possibilities for growth from the very beginning and establish your business site with this in mind, it can make a significant difference for future growth. And the more you learn about what you can do to optimize your site, the better you and your company will stay abreast of developing trends and keep customers coming back.